A First Look at Communication Theory
$21.00
Best Sellers Rank: 4085385 in Books
Binding : Paperback
ISBN-10 : 0073010189
Language : English
Publisher : McGraw-Hill
Publication Date : Date not found
Pages : 526
The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The 33 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.