Fashion Design: Process, Innovation and Practice by Kathryn McKelvey | Wiley; 2nd edition

Fashion Design: Process, Innovation and Practice

$19.98 - $58.00
Best Sellers Rank: 4363595 in Books
Binding : Paperback ISBN-10 : 0470655771 Language : English
Publisher : Wiley; 2nd edition Publication Date : January 17, 2012 Pages : 240

Shows how the design process can be successfully applied to satisfy market needs and trendsFashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.Fashion Design sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily.Fashion Design, 2nd Edition:Shows how the design process can be successfully applied to satisfy market needs and trendsHas a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatilityPays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.

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