Mass Media Research: An Introduction
$93.51
Best Sellers Rank: 124760 in Books
Binding : Paperback
ISBN-10 : 143908274X
Language : English
Publisher : Cengage Learning
Publication Date : Date not found
Pages : 480
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.