Organize a 5K: The complete guide to planning a run/walk to achieve your fundraising and business goals.
WE ALL LOVE TO RUN! In 2013, the total number of U.S. running events reached 28,200, and the 5K distance maintained its No. 1 position as the most popular race distance (Running USA). Organize a 5K is a comprehensive guide to organizing your own 5K run/walk, whether you’re preparing to put on your first fund-raising event or you’re perfecting your current process to boost efficiencies and participant experience. The key to your success is preparation, and that’s what Organize a 5K is all about. LEARN HOW TO -Build the right leadership team -Choose a venue and route -Leverage volunteers -Create the event’s brand -Market the event -Build a community around the event -Raise money through sponsorships And much more! In 2011, author Scott Cranfill and his running friends decided to put on their own monthly races to help them stay fit. The first few events were relatively informal, but as participation grew, it became necessary to step up their game. Honing his process, gathering resources and improving each race, Scott decided anyone could put on a successful 5K event if they had the right tools. Organize a 5K is the result of his experience, research and desire to empower anyone to create a beautiful 5K race experience. Scott is the founder of Korgeo, a race organization service provider, based in Indianapolis.