Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice)
$37.50
Best Sellers Rank: 3748248 in Books
Binding : Paperback
ISBN-10 : 0749451076
Language : English
Publisher : Kogan Page; 4th edition
Publication Date : July 1, 2008
Pages : 245
This fourth edition defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. Featuring new case studies, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.